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Thread: Designing an advertising poster

  1. #1
    Elite Member Michael's Avatar
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    Default Designing an advertising poster 25 Jan 2009 @ 11.46

    I want to create an advertising poster geared towards teenagers. I have the following one at present but it isnt very good at all.

    http://img525.imageshack.us/img525/1...vertws4sm3.jpg

    Here is our URL



    What do you think would be great to include? What colours? I am thinking blue myself to match the site. What colour background? Any ideas welcome

    Thanks.
    Last edited by Michael; 26 Jan 2009 at @ 23.47.
     

  2. #2
    Trusted Guru Jack Franklin's Avatar
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    Default 25 Jan 2009 @ 12.15

    If it's ok with you I might have a go at one for fun :P
     

  3. #3
    Elite Member Michael's Avatar
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    Default 25 Jan 2009 @ 12.19

    Yeah that would be great. Maybe collaborate lol. Thanks
     

  4. #4
    Member shalom_m's Avatar
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    Default 25 Jan 2009 @ 13.35

    Sorry Michael; I like the message but the medium is bland.

    If I at my age think so, what on earth will teens think? (A government poster from the 50's?)
     

  5. #5
    Elite Member Michael's Avatar
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    Default 25 Jan 2009 @ 13.42

    quote
    Sorry Michael; I like the message but the medium is bland.

    If I at my age think so, what on earth will teens think? (A government poster from the 50's?)
    Originally Posted by shalom_m View Post
    Do you have any ideas for the poster though. I need ideas to make it more interesting.
     

  6. #6
    Member shalom_m's Avatar
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    Default 25 Jan 2009 @ 13.58

    Michael,

    Sorry, I may have been a little too harsh in my criticism. I just designed a website for a detergent company using environmentally friendly products - guess what?
    The site (light-blue fade to white - with reflections) looks like your poster.

    I think in targeting any segment of a community, you have to research what makes them look up and listen.
    Teens seems too big an objective to target effectively. Try narrowing it down. Maybe you need a series of posters for different sub-groups.

    It may be best to ask yourself: "Where will this poster be hung?"
     

  7. #7
    Elite Member Michael's Avatar
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    Default 25 Jan 2009 @ 15.22

    Hmm.. I like the idea of narrowing a set of posters down to where theyll be hung. The thing is though, what differences would be needed between ones for say, a library, a youth club or a leaisure centre. I cant think of differences that would be needed.

    As for what do teens look up to, that is a very hard question to answer. Everyone is different in what they look up to. I guess good choice of colours would attract almost any teenager and also something modern looking too.
     

  8. #8
    Member shalom_m's Avatar
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    Default 25 Jan 2009 @ 17.04

    quote
    what differences would be needed between ones for say, a library, a youth club or a leaisure centre.
    Originally Posted by Michael View Post
    A library:
    quote
    What books can't teach you
    Would be a good slogan. It will catch the eye of the bookworm as well as the teen that "had" to go to the library to do some work. Artwork to fit the slogan.

    A youth club
    If youth clubs in your area are similar to youth clubs here; municipality or charity funded meeting places for disadvantaged youth;

    • Boredom
    • Aggression
    • Fringe Culture
    • Race

    I have no idea what a leisure center is.
     

  9. #9
    Member bocaj's Avatar
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    Default 25 Jan 2009 @ 19.49

    Leisure center is like a public (run down) swimming pool/gym/events hall which costs a fortune. (5.50 for a 90 min swim... c'mon?)

    Have you tried looking at other posters that have worked well, and drawing inspiration and techniques from them?

    Places like connexions, peta2 etc. seem quite effective at getting young peoples attention.
     

  10. #10
    Elite Member Michael's Avatar
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    Default 25 Jan 2009 @ 19.56

    quote
    A library:

    Would be a good slogan. It will catch the eye of the bookworm as well as the teen that "had" to go to the library to do some work. Artwork to fit the slogan.

    A youth club
    If youth clubs in your area are similar to youth clubs here; municipality or charity funded meeting places for disadvantaged youth;

    • Boredom
    • Aggression
    • Fringe Culture
    • Race

    I have no idea what a leisure center is.
    Originally Posted by shalom_m View Post
    Thanks, I see how you mean more now and think the slogan is great too. I will most likely use that in with something else.

    quote
    Leisure center is like a public (run down) swimming pool/gym/events hall which costs a fortune. (5.50 for a 90 min swim... c'mon?)

    Have you tried looking at other posters that have worked well, and drawing inspiration and techniques from them?

    Places like connexions, peta2 etc. seem quite effective at getting young peoples attention.
    Originally Posted by bocaj View Post
    I will take a look at some of connexions posters, that is a really good example to learn from. Ive never heard of peta2.
     

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